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Painting with a twist12/30/2023 You shut down that anal side of your brain and your creative side opens up.” They just have to get outside of themselves, and you do that when you move fast. ![]() “When you give them that time restraint, they can create anything. “When you give an adult time, we overanalyze and overthink everything,” she says. While many people come to the classes to relax with a glass of wine, Lovoy believes that a huge piece of the success of the Sips ‘N Strokes model is the way it forces students to speed up their painting. “When you’re 28 years old and you see something that was your passion blow up to something so big, it’s phenomenal,” says the now-43-year-old. Lovoy is amazed at how popular paint-and-sip places have become since she opened her studio. Painting With a Twist recently acquired a competitor, Chicago-based Bottle and Bottega, and the merged companies have a total of 300 locations around the country. “With the increase in the DIY industry, it has really caught on and become popular.”īecause the investment needed to start a paint and sip franchise is relatively low, Lewis says, the industry has grown quickly. “It became an industry that the customer base really gravitated to,” says Joe Lewis, CEO of the Mandeville, Louisiana-based Painting With a Twist. By 2009, when she franchised Sips ‘N Strokes, similar businesses, like Painting With a Twist and Pinot’s Palette, had begun springing up around the country. By 2007, Lovoy was squishing 100 people per night into her studio. ![]() The business grew slowly at first, going from one class a month to two, and then, suddenly, it was seven days a week.
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